Tuesday, November 23, 2010

 UGG
Year: 1978
Headquarters: Australia
brand culture: popular streets of the UGG snow boots, once you put it, you could not bear to take off, its originality, credibility degree and the super-luxurious comfort will make you crazy. Whether touch is like silk, wool classic anti-snow boots, or a surprise to everyone comfortable and stylish spring and summer sandals are the season's Must Have each single product.
UGG reason behind the first name called ugly boots (meaning ugly shoes.) nickname it was Australian ugg.
also refers to the body of a round fur boots until 1994 by an American registered trademark UGG Australia, but producers slowly into China from Australia.
U.S. Ugg Australia took the lead in the mainland,botas Uggs, branding has done impressive. Not long ago, Yale's expansion also came to the mainland market, also launched its own Brand - Yellow Earth, but the two are in the Ugg registered trademarks, registered after the last event, Australians have begun to pay attention from the brand protection.
Chinese name: UGG
English name: UGG
Brand origin: Australia
Brand, founder of: Brian Smith
design: accessible luxury, super-luxurious comfort.
brand history: UGG is a legendary brand of sheepskin boots. seemingly simple-minded, but the shape of popular cartoon of the Eurasian land, and is now a fad in the fashion world on wind .1978, an Australian surfer named Brian Smith took a group of members of sheepskin boots arrived in California, where the developed Surfing the market attracted the attention of these sheepskin boots. Since then, Ugg slowly from a small surf brand to become world-renowned luxury brand of sheepskin boots.
history
Ugg this is legendary general term for boots, first saw her in person will be the ugly bulky appearance but can not understand, but is such a popular boots, the Eurasian land, and is now all over the world the wind whipped up popular This is a gust of mainstream stars in Europe and America brought the.
Ugg Australia sheepskin boots on the history dates back to 1978, and called the young Australian surfer Brian Smith once with a group of members of sheepskin boots to the United States. In the past many years, craftsmen have been used in Australia in New Zealand, sheepskin boots sewing sea, however, is that young people with business mind this bold attempt to traditional products to the U.S., Australia.
that , he only took a few a few pairs of Ugg sheepskin boots, With a heart full of blood and self-confidence to start selling in the streets of New York. However, he did not start so good luck, the day, did not sell a pair of boots. But He did not lose heart,UGG bailey button, and even some stubborn that be a success. He was confident that there will be a market in the United States belong to the world of his boots.
so he decided to go west, to California to look to find opportunities. When When he reached the destination, and found there has been a part of people like him, with similar sales of sheepskin boots in the sea. Here the first round of his business to sell to customers 48 5 pairs of boots. of course can be said that surfing the developed markets of California attracted the quality of these sheepskin boots from Australia. Ugg Australia sheepskin boots started to become a surfer of each essential goods after landing.
Since then, Ugg Australia start slowly from a small surf brand to become world-renowned luxury brand of sheepskin boots. but is not limited to product line of sheepskin boots have begun to slowly increase the use of quality sheepskin casual shoes, slippers, and shoes for all seasons . by Ugg Australia president's words: ;
brand story
UGG
Ugg, a legendary brand, first sight of snow Ugg Ugg boots on the simple-minded person would not cold cartoon form, and is such a boots, as have many European and American film star street full board Ugg snow boots pretty popular in Europe and America look like the earth, Ugg sustained wind blowing the popular Madden, in Japan, Taiwan, Ugg has a lot of fans.
on Ugg Australia sheepskin boots history dates back to 1978, and called the young Australian surfer Brian Smith once with a group of members of sheepskin boots to the United States. In the past many years, craftsmen have been used in Australia are stitched sheepskin boots in New Zealand beach , however, is that young people with business mind that Australia's bold attempt to traditional products to the U.S..
time, he only brought a few sheep and a few pairs of Ugg boots, With a heart full of passion and self-confidence and began selling in the streets of New York. However, he did not start so good luck, the day, did not sell a pair of boots. However, he did not lose heart, and even some stubborn that be a success. He was confident that some in the U.S. market there will be one of the world are his boots.
so he decided to go west, to California to look to find opportunities. When he reached the destination, found that there were already some people like him, with similar sales of sheepskin boots in the sea. Here the first round of his business customers to sell to the five pairs of boots 48. Of course, it can be said to be surfing the developed markets of California attracted the quality of these sheepskin boots from Australia. Ugg Australia sheepskin boots started to become a surfer of each essential goods after landing.
Since then, Australia Ugg slowly from a small surf brand to become world-renowned luxury brand of sheepskin boots. The product line also sheepskin boots is not limited to the beginning and slowly increased the use of quality sheepskin casual shoes, slippers, and shoes for all seasons, recently launched a handbag line.
Ugg Australia president with the words: is a good choice. Once you wear it, you could not bear took off. Its originality, credibility, and super-luxurious comfort will make you crazy. countries, UGG is a highly controversial trademark, in Australia, the word (capital letters) is a registered trademark Decker Outdoor Corporation.
1971, the Australian surfer Shane Steadman, started selling ugg snow boots, and register trademarks for their own UGH. In 1979, another surfer Brian Smith, bought some ugg boots Australian system to America and began selling in New York, mainly by surfers in California. He established the ugg holding company, from Australia won the Steadman trademarks and registered its own in 1985 U.S. trademark, trademark shape of a ram head and says his words: Company eight million dollars into advertising market, while some celebrities also praised Canada ugg, ugg snow boots demand began to surge. In Australia, manufacturers started selling ugg boots, Decker's law firm Middletons in Melbourne beginning serious work to cut off the Australian company's sales. In 2004, Decker a large number of Australian manufacturers to send a letter of the law stop (cease and desist), including Mortels sheepskin manufacturers to stop them from continuing to sell on ebay, or domain name the use of the word mark.
Decker's response to this initiative, the Joint Australian manufacturers to become ugg snow boots Association affirmed the company's struggle with Decker, who advocated referred to one of the boots. They further said that Australian manufacturers have done this for decades made boots, which also includes sold to the United States. in which a manufacturer, Perth's Uggs-N-Rugs, the Australian Trade Marks Office request, which in 2006 provided suggested that the term can be used to describe a particular sheepskin boots, ugg is the first and most natural method for a description of these boots, trademarks, including the United States, China, Japan and the EU.

how to identify methods to identify ugg snow boots:
1. from the price is. As ugg expensive raw materials, produced in Australia made into the whole lambskin, fur one, sole also has a special structure, even by the ex-factory price ugg production plants will not be a hundred, which is sure to mm please remember, those price .
3. from the point of shoes. the surface of the soft touch is also very delicate, fine shoes is also more delicate. inside the plush is very neat, density, length of uniform, feel very soft and comfortable, very comfortable light wearing. important to wear it will feel light, there is no sense of weight. quite warm.
4. from shoe is constructed.
1). boots sewn inside the washing water is also marked (above style, name, number, material, code number, origin, etc.)
2). box code affixed to the side of standard (above marked with style name, number, color, code number, men's or women's shoes)
3). into a pair of shoes To the same part of the same color pattern to be consistent, toe length, after the high and low to be consistent help.
4). uppers sewing lines are basically the same, no jumpers, missing pin, break.
5). shoes inside and outside the clean, smooth, no shrinkage.
6). UGG shoes have 'R' logo, and must have a registered brand of ugg.
7). ugg trademark of traditional shoes in the post-heel ( ugg R) slippers, shoes, home machine printed mark is on the shoe leather.
8). All products are handmade works of ugg
material on the market by
ugg Ugg main source so popular quality of its warm. ugg warm raw materials of good or bad depends on the current domestic market UGG various versions of the chaotic variety of materials, but the main points of the following:
1, suede + artificial wool in the face of the material is flannel
add a layer of synthetic hair made of poor materials, poor ventilation.
2, blended wool + leather surface on the market more
material, blended Mauritius mixed up to more than 70 percent of the fiber, reducing the warmth and breathability.
3, 2-3 grade wool, domestic sales, although this one
a have been closer to genuine material, but can not be used in 2-3 grade meet export standard sheep wool, leather is quite soft and thin do not wear wool standard sparse shorter than 1.8MM.
4, domestic exports of a fur
the quality of this fur is sold UGG counter material, even thick leather, wool thick soft, smooth, about length 1.8MM (deviation less than 2MM) wool smells vaguely unique fragrance, Jiaogan warm air No hot feeling, with high-quality wool with the permeability of pure, warm, moisture and health benefits of 4.
sale ugg snow boots are true or false
UGG reputation due to the U.S. is too great , with most of the models is in the domestic processing, and processing power out of our version of the
Ugg
imitation is natural. Who is the increase of Chinese workers
classicugg
big country big country is fake it. imitation goods took part in class, just like LV, points of rank or grade. the most awkward of course, is fake hair fake leather; up leather fake hair, usually cowhide leather; then posted up real leather hair, usually leather wool; upward is the real Yang Maopi one,UGGs, and that is naturally grown on both sides of the sheep skins, stripped down from the sheep, side wool, skin side is, in fact, is a leather. Many people confuse the concept of one fur, hair side of the side is one fur coat are called, whether it is real hair fake hair is not paste made of leather is definitely not short of the original single.
If you do not money, and the pursuit of MM, then the brand can go to Beijing to counter overseas purchasing or buying, but prices are generally ugg snow boots genuine imitation is the single 3-5 times; if the pursuit of cost-effective if the original order or domestic imitation is a very fine good choice. After all, the essence of some of the domestic Super A quality imitation can also be comparable with the authentic, as one of UGG sheepskin snow boots Mao, Guangzhou is the quality to do the best.
Taobao ugg true and false identification: Genuine is purchasing, the prices are more than 1,000, and most of imitation goods are between 170-400.
ugg Australia, the United States and purchasing, the more is the imitation of the original single and high, after all, these are the Taobao snow on the real selling ugg boots.
Ugg
Ugg
Ugg
Ugg
fashion change in the situation
UGG
UGG Austraila in many people's mind is from Australia classical contribution. other otherwise, UGG is now a true American brand, of course, his history from Australia. Similarly, no one knows the origins of the name UGG,UGG boots clearance, UGG only know this simple letter combinations, so that Hollywood stars bow down, let Mei-Mei Kau The trend, if they aim too
Ugg
.
Some people say that UGG name is ugly (ugly, ugly) evolution, which does make sense. A few years ago, China had
Ugg
some friends to see the heaven revolves in the production of UGG boots snow, the first reaction: wow, this boots export it? work good, but how to look so heavy, so ugly? for the past few years, we all know is super UGG The practicality of warmth, but also slowly come to accept the UGG's simple, classic design, and for its comfort and luxury to attract, a winter, we will think of UGG out.
UGG after thirty years of evolution, are now constantly adding elements of fashion, we cited the following chart to this change.
A. 5815 Gaotong classic style.
this style has sold nearly three decades of history. in the long process of evolution, the only board type of change. continue to shape the direction of light change in lean. This style of Hollywood stars, driven by rage, and now has been a good sales style. The style, the chestnut, chocolate, sand color, black-based , joined Grey in 2008, and now the mainstream of the color gray.
B: 5825 in the classic tube sections (black, gray, chocolate, sand color, chestnut).
the emergence of this style is almost the same time with the 5815. and 5815 is the high and low tube complement each other. this model, driven by the Hollywood star, swept the world.
C. Blair. UGG rely on these two models 5815,5825, popular for decades.
these two There was point style UGG 70% market share, while pushing the other models are mediocre, UGG according to the material, pattern attributes to re-introduce a similar style to another paragraph number for sales.
D.2009 years, UGG development their own style with the leather LOGO pattern. The ideas and GUCCI, LV, CAOCH have their own unique pattern, as presumably this is the big O Road.
E.2009 launched with new buttons, 5815,5825 old faces have changed, reflecting good market. This style of wood carving with exquisite wooden buckle, revealed no lack of classic fashion.
F.2010 launched a number of years spring back UGG series, changing styles and bold design, the fashion label again ugg
Maintenance: special sheepskin care brush brush brush gently along the bottom edge of boots dust, a handle of the brush, hair quality is relatively good health, the body surface for the boots more easily than the dirty part of the cleaning brush gently brush along the bottom edge of boots dust, dirty place with special wipe back and forth.
Maintenance
UGG
dedicated special sheepskin care brush
sheepskin care brush, comes with a soft sheepskin special cleaning, brush gently brush the dust to the surface by the Heart
beloved UGG maintenance, wear it out every day, the body will dye to a number of boots dirty, home After take off it, first with the brush to gently brush the surface of dust, can go to the bottom, there is the order of the wipe, do not wear the leather, very dirty place to wipe back and forth, and then wipe with a soft sheepskin special scrub .
genuine UGG Care Kit for cleaning cleaning
genuine UGG special cleaning care package, using the latest U.S. patent formula, nonfat decontamination with ceramic ion, together with the UGG special shoe brush, to achieve the best cleaning results, snow boots for a new look, buy the intimate, comfortable to wear, with the peace of mind.
Maintenance IV: UGG snow snow footwear UGG footwear brace piece brace piece can make your baby upright with type, very baby snow boots how to incorporate it, need to wear it on weekdays has been, relatively soft sheepskin boots and not as upright as normal, therefore, UGG snow footwear piece can hold your baby upright with type, do not worry, become type-aliasing, oh!
cleaning method
a white UGG
1, white UGG UPPER: Remember, with white toothpaste + brush + water + soft air dry. other detergents or colored detergent ingredient will make it on the stain, so the best toothpaste to the white kind.
2, white boots: care methods such as upper, foam to the water washing about 80% dry SHOES time to pay attention to the next shape, or will be wrinkled, generally all right.
3, UGG hairy white: colorless transparent liquid washing gently massage + + water + water + gently twist off the natural drying , 80% of the dry, used a small comb hair + hairy to hairy shape, and then air it.
trademark:
around the world, UGG has become Deckers Outdoor Products Co., Ltd. (Deckers Outdoor Corporation) of the famous trademark in China in 1996, registered in class 25 , pink, sky blue, etc.) upper, if not special stains, general soft brush + water + air dry instantly! special stains, please use the transparent fluid + soft brush + wash air dry;
2, shallow color boots, methods such as shoe care, attention to wring not be too hard when the deformation caused SHOES, dried to 80% of the time pay attention to shape, or wrinkle oh SHOES will generally not the whole bulb into the water shoes wash is not too much trouble you, upper brush and dries quickly.
3, light-colored fur UGG, UGG care methods such as the white fur.
three dark UGG
1, dark (brown or brown, black, bright red, etc.) Upper: care method reference light, but be careful not to use detergent containing bleach component.
2, dark boots: care methods References light. careful not to use detergent containing bleach component.
3, UGG hairy dark: managing the method reference light, careful not to use detergent containing bleach component.
maintenance experience
UGG < br>
authenticity day care, whether from the cortex or the actual UGG shoes are very dirt, especially the soles, not easy to stick dust. If it is go home daily, you can take the hair dryer (must be cold! absolutely not with hot air!) can purge it again, and once a month or two blows, the time not too long, two minutes is sufficient. shoe support plate placed inside the best, there is no substitute for the newspaper, the effect is also very good. Smooth ah ~ ~ ~ not a newspaper, the best regular paper, but also to moisture and odor, ha ha, not filled, it can sustain a little like, leave a gap. put out plastic bags, not sealed, stored in a dry shadows.
water
hit the water if it is, it rains, should not wash with water! have mud and do not wash! better not let the low sun exposure. must first cold dry with a hair dryer, full-blown dry. This process is completed the sooner the better, slowly whisk down the process of dust and mud on the shoes. Do not rub the hands or cloth to slowly whisk. until the whole thoroughly dry, then clean coarse towel rub again, and then little by little began to wipe the rubber. eraser do not choose too hard to pupils with a very cheap kind of very white, lightly rub down something to squelch the best out of rubber at the end. with part of each shoe tip surface, rub a piece of flat out to change, the strength to light, and feel the leather of the lines first, rub in one direction. rub a rubber flat shoe last to the end of the side and bottom of the individual The feeling is do not even water to clean the bottom, especially in the dirty, the more washing more flowers. is indelible big black block, the rapid dry cleaning have to be careful.
staining
this trick also used, really feel sick, dark, small area can, threw chunks of it directly. Or consider a set way of resurrection,botas Uggs, the use of specialized cleaning agents to wash it again twice, until it becomes a strange color,UGG boots, but finally even the date.
grease
Although professional cleaning agent can be washed off, but the feeling will fade, off a small piece felt awkward. I have used a good feeling approach is to use soap or soap powder (washing powder detergent soap that is definitely not), played in the palm of the hand inside the bubble, and then use a small makeup brush, brush dipped in grease, little by little bubble where brush for later use paper towels and bubble sucked. This move on the light-colored UGG still very appropriate, especially the yellow, because none of the soap to water points where painted, it will change color or oxidation. but the feeling of soap powder, a place to stay will be slow Slow light yellow hair, pale not look out for.
adventure with the soap powder was scattered on the whole the same shoes as gently scrub wear it again. But this method I'm not respected, not insurance What happens then do not know. and decontamination of the effect is not strong, fade is not obvious, but still made me feel lost their original texture.
dark, I have pale makeup with water to take care of his girlfriend's shoes once, I feel you can, all used the paper to smoke, not to meet again with water.
like a nest the inner hair
belly also sit as president of wrinkles. I personally do not UGG folded like to wear revealing inner hair. It does not seem very worn side, probably only Asian woman like that. If you have folded up the habit of wearing the best boots in the home to turn back the original look to place, because India and walk off when places off the toes and India are the most significant signs of aging UGG, both local gathering dust easily, often have to hold up to release, pay special attention to maintenance look.
Nothing seemed to work more professional cleaning agent obvious, though I do not like the taste of washing the hair becomes a little fall, but for cleanliness, do bear fruit quickly and clearly. nothing less, oil and moisture within the hair is the biggest killer, followed by dust, but rather . There is a very cute way, is to use the bath powder to wash Totoro, the effect is good, but after the best blow with a hair dryer upside down, shook two or three days wear on air. because the bath is a very fine powder particles , the difficult to clean and shaking.
fact, as long as the usual attention to cover them with bags, personal hygiene care, inner hair dirty or difficult to Baji. Although UGG is so comfortable, but still a cotton pad insoles thin bar , socks to wear it, the outer hair often blow it.
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